Wylie’s Wood & Leather
Branding | Web Design | Social Media Management & Design | Email Marketing
Role: Lead Graphic Designer
Agency: Burnt Waffle Marketing
Year: 2023 - Present
Website: wylieswoodandleather.com
Social Media: @wylieswoodandleather
Wylie’s Wood & Leather is a lifestyle brand specializing in sustainable made, handcrafted wood and leather goods. As the lead graphic designer on this project, I began work with Wylie’s Wood & Leather by creating a custom logo and establishing other brand elements. I then utilized the new elements and brand guidelines to update their Shopify site, Etsy, social media accounts, and email marketing efforts. I continue to work with Wylie’s Wood & Leather as lead graphic designer, helping to ensure their branding and overall marketing strategy aligns with the company’s goals.
Branding
Logo Design | Typography | Branding | Creative Direction
My work with Wylie’s began with the creation of a logo inspired by the founder’s dog, Wylie. I then established brand elements such as colors, typography, and brand patterns that reflected the elegance and quality of Wylie’s products. These were all then compiled into brand guidelines for internal company use.
Social Media Development
Content Creation | Caption Writing | Photo & Video Editing
For the next phase of Wylie’s branding, I helped establish a social media strategy and led the visual direction of all social media accounts. I continue to create static and video based posts for Wylie’s. Since updating their social media strategy, Wylie’s has gained over 1,300 followers.
Email Marketing & Design
MailChimp Template Design | Strategy
To continue to expand Wylie’s new branding to all aspects, I then created custom MailChimp templates for future email marketing campaigns. Additionally, I assisted in the creation of these campaigns and ensured all designs remained consistent and met brand standards.
