Farm to Truck
Branding | Content Creation | Social Media Management & Design
Agency: Burnt Waffle Marketing
Role: Creative Director & Lead Graphic Designer
Year: 2024-Present
Social Media: @farmtotruckco
Farm to Truck, a Denver-based food truck specializing in sustainable comfort food, is a current client of Burnt Waffle Marketing, where I serve as the lead designer on the project. In this role, I oversee all content creation, including reels, carousels, and static images, ensuring a cohesive and engaging social media presence. Additionally, I direct on-site photography and video gathering to capture the essence of their farm-fresh ingredients and handcrafted dishes. Through strategic visual storytelling, I help bring Farm to Truck’s brand to life, connecting with their audience and showcasing their commitment to sustainability and great food.
Photography & Videography for Social Media
Creative Direction | Content Gathering | Photo & Video Editing
As the lead designer on this project, I oversee the on-site gathering of photos and videos to use across Farm to Truck’s social channels. From creative direction to editing, I ensure that every piece of content aligns with the brand’s rustic, farm-fresh aesthetic and engages their audience effectively.
Social Media Development
Content Creation | Creative Direction
In addition to content gathering I also manage the content ideation and creation of designs for use across social media. Through the use of engaging reels, graphics, and high-quality UGC, Farm to Truck has seen an increase of 180 followers in one just month and an increase of 380% in engagement.
